Neuromarketing: How to Use It to Crush the Competition and Increase ROI
You have probably heard about neuromarketing. You probably also know that it gives marketers and advertisers who use it an incredible advantage over those who do not.
Why? Because 90% of all behavior is driven by non-conscious forces. As a result, people can’t tell marketers or advertisers why they buy because they simply don’t know.
So, how do you design and test content (story boards, TV spots, trailers, websites etc.) that engages “the decision maker,” aka the non-conscious mind?
Enter neuromarketing.
Led by Flying Horse CEO, Murray Steinman, and neuromarketing expert Matthew L. Tullman, these masterclasses provide keys to creating and testing materials that work with the brain rather than against it.
Ideal for business owners, marketers, creative directors and anyone who wants to improve ROI.
Classes in brief
- Neuromarketing: past, present, and future. Where it came from, where it’s going, how to use it.
- Neuromarketing down and dirty. Actionable insights to optimize your ROI. What to test, how to test it, andinterpret results.
- Testing Advertising How to maximize your budget. From story boards to finished work.
- Engaging Entertainment. Optimizing entertainment content andadvertising. How to build a brand and a fanbase.
- Websites & E-commerce. Groundbreaking e-commerce study with brain-friendly tips for design across allchannels and platforms.
Murray Steinman
Matthew L. Tullman
Isaiah Cormier
Schedule
Wednesday
- 10:30 - Neuromarketing: past, present, and future
- 11:45 - Neuromarketing down and dirty
- 13:30 - Testing Advertising
- 14:45 - Engaging Entertainment
- 16:00 - Websites & E-commerce
Thursday
- 10:30 - Neuromarketing: past, present, and future
- 11:45 - Neuromarketing down and dirty
- 13:30 - Testing Advertising
- 14:45 - Engaging Entertainment
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About the Sponsor
We are a neuromarketing thought leader, optimizing every brand touchpoint with brain-friendly communication. Founded in 1999, Flying Horse is a full-service, integrated marketing and advertising agency that focuses on building, repositioning and optimizing brands. Our mission is to help clients create their Preferred Future™, taking them from their current situation to where they want to be.We have been actively integrating neuroscience into our work since the early 2000s and are a leader in neuromarketing. Our philosophy is that great strategy leads to great creative, producing great results. Our focus on communication that works with the brain rather than against it makes our pursuit of meaningful results all the more powerful.Our capabilities include:AdvertisingBrandingNeuromarketingMarketingMarket ResearchStrategic CommunicationPublic RelationsSocial MediaGraphic DesignTV & Film ProductionDigital & Interactive ServicesMedia Planning/BuyingMedia & Presentation TrainingWeb Design