The Sales Innovation Expo California logo

Neuromarketing: How to Use It to Crush the Competition and Increase ROI

The future is already here. It’s just not evenly distributed.

You have probably heard about neuromarketing. You probably also know that it gives marketers and advertisers who use it an incredible advantage over those who do not.

Why? Because 90% of all behavior is driven by non-conscious forces. As a result, people can’t tell marketers or advertisers why they buy because they simply don’t know.

So, how do you design and test content (story boards, TV spots, trailers, websites etc.) that engages “the decision maker,” aka the non-conscious mind?

Enter neuromarketing.

Led by Flying Horse CEO, Murray Steinman, and neuromarketing expert Matthew L. Tullman, these masterclasses provide keys to creating and testing materials that work with the brain rather than against it.

Ideal for business owners, marketers, creative directors and anyone who wants to improve ROI.

Classes in brief



  • Neuromarketing: past, present, and future. Where it came from, where it’s going, how to use it.

  • Neuromarketing down and dirty. Actionable insights to optimize your ROI. What to test, how to test it, and
    interpret results.

  • Testing Advertising How to maximize your budget. From story boards to finished work.

  • Engaging Entertainment. Optimizing entertainment content and
    advertising. How to build a brand and a fanbase.
  • Websites & E-commerce. Groundbreaking e-commerce study with brain-friendly tips for design across all
    channels and platforms.


Murray Steinman

Matthew L. Tullman

Isaiah Cormier

Schedule


Wednesday

  • 10:30 - Neuromarketing: past, present, and future
  • 11:45 - Neuromarketing down and dirty
  • 13:30 - Testing Advertising
  • 14:45 - Engaging Entertainment
  • 16:00 - Websites & E-commerce

Thursday

  • 10:30 - Neuromarketing: past, present, and future
  • 11:45 - Neuromarketing down and dirty
  • 13:30 - Testing Advertising
  • 14:45 - Engaging Entertainment

Register For This Masterclass Today!

Required!