We are excited to welcome New York Times bestselling author, internationally renowned speaker and the world’s leading authority on celebrity branding, Jeetendr Sehdev, as the headline host for this year’s B2B Marketing Expo California! Secure a spot to learn the secrets of building a power brand from the authority himself by registering for your free ticket now for this October’s event in LA.

Described by Variety as “The best in the business” and Harper’s Bazaar as “the most relevant voice of the social media era,” Jeetendr Sehdev is the author of the New York Times bestselling sensation, The Kim Kardashian Principle and a sought-after advisor to top international companies.

Jeetendr started his marketing career at advertising giant Ogilvy & Mather in New York City, where he built some of the world’s most iconic brands. In 2014, he revolutionized the entertainment industry by revealing the power of YouTube stars versus traditional celebrities amongst millennials and generation Z. Most recently, Jeetendr’s new branding rules were credited as the inspiration behind one of the most talked about advertising campaigns in recent history; Nike's new advertising campaign with Colin Kaepernick. He is a familiar face on shows like CNN Tonight, Access Hollywood and Good Morning Britain, writes opinion pieces for leading publications like The Hollywood Reporter, the Financial Times and The Guardian. As the official headline host of The B2B Marketing Expo, Jeetendr will deliver a dinner speech on the new rules of creating a winning brand in the 21st century, welcome our VIPs to the official after-show party as well as announce the winners of the prestigious B2B Marketing Expo Awards.

We asked Jeetendr why businesses and brands today should utilise the Kim Kardashian principle. “Brands need to be fearless because a new, “woke” consumer has arrived who is hyper aware of social injustice. Organizations that are brave enough to show their true values, and gutsy enough to focus on what they believe and what they want to create regardless of the blowback will be the winning brands.”

Jeetendr Sehdev is the official Headline host of The B2B Marketing Expo 2019- you can attend the event by registering here for a ticket.