We are proud to announce the partnership between Heinz Marketing and the B2B Marketing Expo California for 2019 - we hope that this partnership highlights the value in having strong alignment between sales and marketing teams.

Established in 2008, Heinz Marketing is a B2B sales and marketing firm located in Redmond, WA, serving businesses throughout North America and overseas. Heinz Marketing focuses on driving results through strategic demand generation, disciplined sales funnel strategies, fully-integrated campaigns and collaboration between marketing and sales organizations. This focus on creating strong collaboration between sales and marketing organizations is crucial to bringing their clients the exceptional results that they have become known for.

According to a study conducted by Aberdeen Research, the companies with the most well-aligned marketing and sales teams experienced a growth in annual revenue of 20% on average. This exemplifies why, in 2019, creating strong alignment and collaboration between sales and marketing is absolutely crucial. Managing Director Edward Lawrence states, “This event has come together largely because of the collaboration between our marketing and sales teams. We’re beyond excited to have a company like Heinz Marketing that works towards fostering strong collaboration between sales and marketing teams for their clients partner with us. We hope that those attending the B2B Marketing Expo California see the value in this sort of collaboration as well and begin implementing it if they haven’t already.”

We look forward to supporting Heinz Marketing with its ongoing objectives and welcoming its members and associates to our event.

If you would like to find out more about Heinz Marketing, please take a look here. If you would like to register for a free ticket for The B2B Marketing Expo California, you can do so here.