Partner Announcement: Promotional Products Association International
We are proud to announce the partnership between the Promotional Products Association International (PPAI) and the B2B Marketing Expo California for 2019 - we hope that this partnership will highlight the role that promotional product marketing continues to play in this rapidly-evolving industry.
Founded in 1903, PPAI is the world’s largest and oldest not-for-profit association serving more than 15,700 corporate members of the $23.3 billion promotional products industry, which is comprised of more than 40,500 businesses and a workforce of more than 500,000 professionals. PPAI represents the industry in Washington, D.C. and advocates on its behalf. PPAI operates The PPAI Expo, the industry’s largest trade show; provides the leading promotional products safety and compliance program; offers a prestigious professional development and certification program; and publishes industry trade journals and periodicals.
We at the B2B Marketing Expo recognize the importance of promotional product marketing, especially at a time where technology has essentially taken over the industry. Promotional Product Marketing can be a great way to stand out from the competition. We hope that the B2B Marketing Expo can serve as a place where business owners and marketers can be reminded of the value of promotional product marketing and can discover new and innovative ways to incorporate promotional product marketing into their strategies.
“Promotional Product Marketing is a tried and tested marketing method that has been around for centuries. To this day, the promotional product marketing industry continues to thrive,” notes Managing Director Eddy Lawrance. “Our hope is that by bringing a group like PPAI into an event where there will be an abundance of digital and technological innovators, there will be potential for some new and innovative ideas to come up that manage to incorporate both sides.”
We look forward to supporting PPAI with its ongoing objectives and welcoming its members and associates to our event.