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With all industries adapting to the current state of the world in the COVID-19 pandemic, the digital marketing industry has shifted tremendously. UX, an abbreviation for user experience, is the user’s emotions or attitudes about a certain service or product. UX design is the process designers use which includes branding, usability and function. These are important elements to take into account in order for a business to thrive.
The design of digital experiences are important and has become an integral part of search algorithms. Google Search has recently implemented UX signals into rankings. Core Web Vitals initiated this change for easy tracking. “Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience,” say the writers at Google Webmaster Central. “They measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads.” To maintain page rankings in the next year, UX will be just as important as on and off page SEO.
Content on websites must be simple to find, quick to load and must be accessible through all devices. Consumers and visitors prioritize these guidelines when landing on a website’s page. Following these guidelines in 2021 will ensure higher rankings in search engines.
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