Digital Marketing Trends on the Rise for 2021

Marketing has shifted due to the impact of the coronavirus pandemic that altered the world in 2020. Now that January of the new year has arrived, businesses and consumers are continuously adapting to the evolving nature of the economy affected by Covid-19. Listed below are 3 major marketing trends to watch out for the upcoming year.

• Digital Complexity: Creating a personal connection with consumers is essential to any business but as cookies and in-app tracking becomes less relevant, first-party data is becoming more of a priority for marketers. Although this information is more difficult to gain opposed to third-party data, this trend proposes a challenge compared to older digital trends.


• The Activism Mindset: Keeping up to date with current events, especially those tied to the current political climate, is critically important. Companies with established platforms are expected to respond quickly to these events; to properly represent underrepresented groups, encourage progressiveness and promote inclusion. Ultimately, brands must think of ways to represent those in which systemic institutions have failed.


• User-Generated Content (UGC): Social media marketing is steadily on the rise, especially with platforms such as Instagram and Tik Tok making it easy for influencers to advertise services and products. User generated content will continue to flourish in 2021 and this trend won’t be going anywhere anytime soon.

Despite facing the pressures to adapt to changes happening all over the world, there’s opportunity for brands, entrepreneurs and businesses to grow during these difficult times.

Learn more about the latest marketing news at the B2B expo held at the Los Angeles Convention Center on April 6 & 7, 2022. Register for free tickets here!