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Marketing Trends 2022: The Good, Bad, and Ugly

Since the pandemic, marketers have realized that keeping up with the latest marketing trends is critical for the success of their marketing campaigns. Rapid advancements and updates have been driving growth and innovation for all industries, especially marketing. These upgrades and trends will ultimately define the future of digital marketing. So, to help you achieve your marketing goals, improve brand recognition and client pool, we have compiled a list of the marketing trends 2022 that you need to watch out for!

Marketing Trends to Watch Out for in 2022

It is not unknown that consistent marketing efforts help seek major returns both in terms of improving customer retention and boosting revenue. And with the start of another new year, it is important that you follow the marketing and business trends of 2022 in order to improvise your strategies for a successful marketing campaign.

So, here’s everything you need to know about the marketing trends 2022. For your convenience, we have categorized these trends into 3 parts- the Good, the Bad, and the Ugly.

The Good

1. D2C eCommerce Is Sales on the Rise

With the Covid-19 pandemic hitting the entire world, the D2C (Direct to Consumer) sector became one of the most happening ones and still continues to rise rapidly.

The coronavirus forced people to stay inside which in turn made them adopt online shopping on a large scale. This helped in the growth and advancement of the D2C sector and creating a loyal customer base.

Reaching out to target consumers is easier via eCommerce platforms as compared to traditional channels. Moreover, marketers have started using interactive content types like eCommerce recommendation quizzes to boost their sales online. Thus, as per the marketing trends 2022, marketers can continue to look at D2C as a source for the growth and development of their brands.

2. The Great Boom in Live Content

Social media marketing plays a major role in the success of marketing campaigns. You can promote your brand in various ways on social media. One of them is by creating live content such as live videos.

All the major platforms like YouTube, Instagram, Facebook, etc. support live videos. And with the rise in the number of social media users, streaming live videos is no longer a novelty. Nevertheless, live videos are changing the way brands interact with their target audiences. They help you promote your brand in ways that are authentic and that no other formats can.

Moreover, as per Vimeo, 80% of audiences would rather watch live videos from a brand than read a blog. This is your cue for including live content in your marketing strategy and trends for 2022!

3. Influencer Marketing Is not Just a Trend Anymore

Influencers are experts in different fields with a good number of followers on social media platforms. They have an audience that is highly engaged and influenced by the content they post.

Chances are that you already knew all this – because it’s not a trend anymore. It has become one of the irreplaceable ways of marketing.

Thus, marketers are increasingly indulging in collaborations with influencers for brand promotion. Doing this not only helps increase brand awareness but also helps in reaching out to a wider audience.

If you’re worried about the costs associated with influencer marketing, don’t worry! More than 56% of marketers work with micro-influencers. Micro-influencers are influencers with a smaller following (ranging between thousands to tens of thousands). Even though their followers are less in number, their content has good engagement. This helps out brands in flourishing rapidly.

4. Metaverse Marketing Is Here to Stay

The Metaverse is one of the most unimaginable innovations of perpetually advancing technology. It is a unique virtual environment that has taken over the internet in no time.

Metaverse marketing is one of the major marketing trends 2022 and it is going to be here for a long time. It is a network of third dimension virtual worlds focused on the evolution of social connections.

Digital marketers need to understand what exactly metaverse is and what is its potential. An important thing to keep in mind is that the millennials and Gen Zers are the most valuable target audiences for metaverse marketing.

The Metaverse is a huge universe in itself and there are tons of ways to leverage it for your benefit.

5. The Wave of Short-form Videos

Short-form videos are all over the internet nowadays. With the rise of short video content through Instagram Reels, TikTok, YouTube Shorts, Google, Pinterest, LinkedIn, etc, brands have started realizing their potential.

As per a recent survey by HubSpot, short-form videos have the highest ROI in any social media marketing strategy. Thus, 30% of social media marketers plan to invest in it more than any other trend in 2022. So, there’s no doubt that including short-form video content in your marketing strategy is a smart choice for 2022!

Short-form videos like Instagram Reels are extremely popular and catchy. Moreover, they are said to have the highest ROI as compared to other forms of social media marketing.

6. Interactive Content Still at the Top

For years, marketers have been using interactive content as a way to lure customers. It includes fun content types like quizzes, calculators, giveaways, product recommendations, polls, etc.

Interactive content allows users to indulge in a two-way dialogue which helps in the personalization of their entire experience, leading to an increase in engagement and conversions.

Moreover, interactive content helps generate first-party data. Users need to share relevant information in order to get custom results. This helps brands in gaining direct insights on the interests of their target audiences.

Although interactive content is here for a while, mind you, it is here to stay and is going to be an important marketing trend for 2022, and many years to come.

NOTE: You can try your hand at creating interactive content by signing up for Outgrow’s 7-day free trial. No coding; no credit cards required.

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