The Better Business Bureau (BBB), founded in 1912, is a private, nonprofit organization whose mission is to focus on advancing marketplace trust, consisting of 100 independently incorporated local BBB organizations in the United States and Canada.

The Better Business Bureau is not affiliated with any governmental agency. Businesses that affiliate with the BBB and adhere to its standards do so through industry self-regulation. To avoid bias, the BBB's policy is to refrain from recommending or endorsing any specific business, product or service.

Over 400,000 local businesses in North America are accredited by the BBB. The BBB prospects successfully vetted businesses to become dues-paying 'accredited businesses' that pledge and continue to adhere to the BBB Code of Business Practices. In return, the BBB allows accredited businesses in good standing to use its trademarked logo in marketing materials.