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Ed Delia: Speaking at the Sales Innovation Expo California

Ed Delia

Your Capabilities Deck is All Wrong! Here’s Why.

The capabilities presentation: a powerful, yet often underappreciated weapon in the b2b executive’s arsenal. All too often, b2b executives take an upside-down approach, resulting in a missed opportunity, or avoidable delays in the selling process. In this short, impactful presentation, we’ll show you a “right-side-up” model for getting the capes presentation right, how to use this important tool to overcome
competitors, accelerate the selling process, and ultimately win the business.

About Ed Delia

Ed Delia is president of Delia Associates, an award-winning branding and marketing firm that empowers b2b organizations to differentiate and accelerate growth. Across his career, Ed has enabled hundreds of b2b organizations to achieve market leadership. Known for its business-centric creativity, Delia
Associates has earned 48 b2b industry commendations in the last three years alone. Under Ed’s direction, Delia Associates launched a proprietary b2b brand development system. This patented platform, The Brand Leadership Solution ® , has been successfully used to launch or revitalize over 300 b2b brands. Past distinctions include “NJBIZ Forty Under 40,” Somerset County’s Outstanding
Businessperson of the Year, NJ Family Business of the Year honors, and two Achievement Awards from the Entrepreneurs’ Organization NJ Chapter. Ed holds a Professional Certified Marketer (PCM) designation from the American Marketing Association. He has been a Vistage Expert Speaker since 2007. He earned his B.A. in English from Dickinson College.