Growth. It’s what every b2b organization desires. Sometimes, growth is elusive. Often, b2b companies focus sales and marketing resources on the wrong initiatives or in the wrong directions, wasting time and money, with little to no ROI. This presentation breaks down the three methods of growth using the B2B Growth Planner, a model for aligning, prioritizing, and focusing a b2b organization’s marketing and sales efforts around one goal: sustainable growth.
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Ed Delia
B2B Growth: From “Hope & Pray” to “Plan & Do”
About Ed Delia
Ed Delia is president of Delia Associates, an award-winning branding and marketing firm that empowers b2b organizations to dynamically accelerate growth. Across his career, Ed has enabled hundreds of b2b organizations to achieve market leadership.
Known for its growth-centric creativity, Delia Associates has earned 56 b2b industry commendations in the last four years alone. Under Ed’s direction, Delia Associates launched a proprietary b2b brand development system.
This proven platform, The Brand Leadership Solution®, has been successfully used to launch or revitalize over 300 b2b brands. Past distinctions include “NJBIZ Forty Under 40,” Somerset County’s Outstanding Businessperson of the Year, NJ Family Business of the Year honors, and two Achievement Awards from the Entrepreneurs’ Organization NJ Chapter. Ed holds a Professional Certified Marketer (PCM) designation from the American Marketing Association. He has been a Vistage Expert Speaker since 2007. He earned his B.A. in English from Dickinson College.