The Harris Consulting Group On behalf of ConnectLeader
How to Increase Sales Conversions with Multi-Channel Communication
Learn why not including a call to action may be your best form of CTA for B2B sales communications. Focus on multi-channel communication with deep personalization that is based on your customer research as well as pain points and challenges. Each piece of communication, from a phone call to email, video to text, or social touch, should offer a value-add without an ask. The medium is the message.
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