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Robert De Marco: Speaking at the Sales Innovation Expo California

Robert De Marco


Plan continuously. Predict which deals will close. Nail your forecast. Repeat.

Buying and selling behavior has changed. Think educated buyers, all-digital, all the time, and subscription-based selling models. This is where dreams of hitting your target go to die. But that doesn’t have to be the case!



Forward-thinking organizations are taking these trends as a cue to align go-to-market (GTM) teams — processes, technology, and data — to increase visibility across the entire revenue engine to accelerate growth.



Join us to hear about practical, innovative strategies and tools focused on using technology, data, and AI/ML to your advantage to:



Conduct continuous planning across GTM teams to decide quotas, define territories, and hire to capacity.

Hit your targets with incentives that actually change behavior to unleash your sellers’ full potential.

Predict which deals will close, which reps will leave, the cost of expenses, and where a little coaching will go a long way.

About Robert De Marco

Robert De Marco is a seasoned leader with more than 17 years of experience in software sales, consultation and supply chain services. He strategically leads all product and technical pre-sales activities in the sales cycle and supports deal strategy across SMB, middle market, and enterprise segments.