Optmyzr: Search Advertising Optimization
Optmyzr is a search advertising optimization platform for search marketing consultants, agencies, and in-house teams. Our software gives search marketers the tools and insights to quickly execute strategies for accounts of any size, diversity, or complexity.
Founded in 2013 by a team of former Google executives, Optmyzr understands the needs of today’s PPC professional. As ad engines increase the use of automation to create uniform outcomes, our team continues to innovate and expand our services to ‘unlevel’ the playing field of digital advertising.
Driven by machine learning and the data from your accounts, Optmyzr reaches beyond the core automations found within Google, Microsoft, and other ad engines. Our solution allows you to automate regular tasks, frees up your time to focus on testing and strategy, and keeps you in control even when using automated bidding.
Using Optmyzr’s smarter automation, PPC account managers can view insights, enable one-click optimizations, create powerful data visualization, automate reporting, and enable powerful audits to ensure compliance with any marketing program.
Optmyzr’s omni-channel functionality means you’ll be able to manage Google Ads and Microsoft Advertising campaigns across search, shopping, and display — all from one platform. And with the Rule Engine (our visual rule builder that uses simple ‘if-then’ logic), you can customize your account to perform exactly the way your client or business wants.
Furthermore, Optmyzr supports the integration of custom data to help account managers tailor their strategy to a specific business. Import data from a variety of sources, including Google Analytics, Facebook Ads, and Search Ads 360. Then use that data to optimize for profit, create unique bid adjustment strategies, and more.
Optmyzr also facilitates robust, automated account management through the ads APIs and easy-to-implement scripts, customizable in minutes for each search platform. Advanced automation, combined with easy optimization and in-depth reporting, means PPC pros can tap into Optmyzr to make faster, conversion-focused decisions.
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