Promotional marketing is an essential branding strategy in advancing marketing & advertising campaigns. Promotional products advertising is the only medium invited into spaces & places other media can't touch. They deliver the best reach, recall & response for marketers & advertisers.
INDUSTRY-FACING
About PPAI
Founded in 1903, the Promotional Products Association International (PPAI; ppai.org) is the world’s largest and oldest not-for-profit association serving more than 15,700 corporate members of the $23.3 billion promotional products industry, which is comprised of more than 40,500 businesses and a workforce of more than 500,000 professionals. PPAI represents the industry in Washington, D.C. and advocates on its behalf. PPAI operates The PPAI Expo, the industry’s largest trade show; provides the leading promotional products safety and compliance program; offers a prestigious professional development and certification program; and publishes industry trade journals and periodicals.
The multibillion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message.
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