People hate ads, except when they love them. Learn how to execute a well-thought-out strategy that encompasses every aspect of the customer journey with a synergistic and omnichannel approach that leaves your customers satisfied and more likely to become brand ambassadors giving you free marketing in return.
![Michael Lyjak: Speaking at the Sales Innovation Expo California](/showimages/seminars_2/SEMINAR-60009.jpg)
Michael Lyjak
Improve Your Digital Marketing Using An Omnichannel Approach
About Michael Lyjak
Michael Lyjak is the owner and founder of Efficiency Marketing, a high-performance PPC management firm that specializes in Google and Facebook Advertising for over 200 brands and $20M+ in advertising spend. For the last 8 years he has worked tirelessly to showcase the true power of paid media influence in small and medium sized brands.
He previously worked as a trainer of Google AdWords for Google directly in vendor operations for new hires in the SMB market. His best-in-class knowledge about Google Ads has helped dozens of small businesses and marketing agencies scale beyond their wildest dreams. He also strongly advocates for the standarization of shorts and t-shirts in the workplace.