- Wednesday
- Thursday
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11.00 - 11.30
Brian Greenfader - PandaDoc
How to make your funnel predictable, scalable, and repeatable.
Are you struggling with your pipeline every other month? As a sales leader, there is only so much you can control. When inbound lead volume is low, meeting quotas can seem daunting. Brian Greenfader will share some tips on how to maximize every step of the sales cycle to create a predictable, scalable, and repeatable machine, regardless of what is happening inbound. Let’s make the most of your funnel.
11.45 - 12.15
Rose Rippey - Catch Marketing Services
What Businesses Need to Know today about PPC & SEO
Are you afraid that your business might not be using Google Ads as effectively as your competitors? Do you want your website to rank higher organically for specific industry keywords? Join Rose as she shows you specific actions you can take to get better results from your SEO and PPC efforts. Q&A to follow seminar.
12.30 - 13.00
Marcus Jimenez - Breefly
The Last Mile of Insight: How to close the data to action gap with clients and teams.
In an age of data overload and shrinking attention spans, delivering meaningful insights that drive teams to act has never been more critical. “The Last Mile” demonstrates how actionable insights reporting is key in driving teams to act, and how to avoid falling short in the last mile of sharing insights via use cases from global leading brands that have effectively closed the data to action gap.
13.15 - 13.45
Jason Yormark - Socialistics
The Formula For B2B Social Media Success
Finding success with your social media efforts as a B2B company is not an easy task, and vastly more complicated than B2C. In this session, Jason Yormark, owner/founder of Socialistics, a B2B social media agency will break down how an effective social media strategy can transform your B2B business, and the components that will lead you to success.
14.00 - 14.30
Neil Campbell - Unbabel
How Global Brands are Translating Content at Scale
Creating great quality content in many languages is a challenge all global brands face. Legacy methods don’t give you the accuracy, speed, and scale, and as a result, your customer experience suffers. The good news is that technology is allowing businesses to accelerate international growth quicker than ever before. This session will shed light on how this technology is implemented, as well as practical advice to take your content global.
14.45 - 15.15
Jason Hennessey - Hennessey Digital
Modern SEO Secrets
Learn how to grow your business with SEO. How does Google choose the results to display when you search? What are 7 amazingly useful SEO tools? What are the 3 most important factors for getting your company’s pages ranked higher for your targeted keywords? What are the key tactics to rank higher on Google’s location-based results?
15.30 - 16.00
Mike Maynard - Napier Partnership Limited
Don’t Get Left Behind: Next-Generation B2B Content Tools
Content is at the core of marketing, particularly in the B2B technology space. Although there has been some innovation, the design and format of content today is similar to content that was used at the end of the last century. The PDF file is ubiquitous, yet is difficult to personalize and offers no data to marketers. There must be a better way. This session describes the solution that is available today.
16.15 - 16.45
Chris Martinez - DUDEAgency.io
How To Grow Your Agency Profitability (even in 2022)
Every marketing agency is struggling with rising labor ad crazy inflation. In this session, award-winning CEO and bestselling author, Chris Martinez from DUDEAgency.io, will give you 5 proven strategies to grow your agency profitability by at least 30% even in the worst economy in over a decade.
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11.00 - 11.30
Randy Rayess - Outgrow.co
Growth marketing in the 2020s
What creative tools can you build to grow? How can you use a grader, calculator, quiz, chatbot or recommendation tool? What can we learn from Hubspot''s free marketing grader, Moz''s site analyzer, VenturePact''s mobile app cost calculator, Ikea''s AR app and Nike''s fitness apps? This talk will focus on creative growth examples and ideas.
11.45 - 12.15
Jim Sturm - Capillary Technologies
Building Customer Loyalty in the B2B World: Best Practices & Results
Brand loyalty programs and companywide loyalty strategies have achieved massive results in the B2C industry as an undeniable customer retention strategy and driver of top-line sales growth. Can the same best practices work for B2B companies? In this session, you will discover loyalty best practices and how they apply in the B2B industry. I'll also share critical items to consider when launching a B2B customer loyalty program.
12.30 - 13.00
Michael Borgelt & Brittany Filori - 51Blocks
Improve Retention and Profitability with Automation
As one of the most prominent white label agencies in the United States, 51Blocks has learned how to scale quickly with the help of technology by automating several areas of their business. Leverage the power of automation in your agency to increase productivity, profitability, and client experience. Michael & Brittany will share with you their top 3 automations that have helped with client communication, onboarding, and content writer management.
13.15 - 13.45
Darcy Neighbors - CIM Marketing Partners
Brand is Everything
A company’s brand encompasses so many facets, each important to defining a company’s overall brand. From the logo and tagline to the brand promise, to the experience that clients have interacting with your team, brand is everything. In this presentation, Darcy Neighbors covers the A to Z of recognizing what makes up your brand and how to protect and evolve your brand for significant growth and success.
14.00 - 14.30
David Gable - Kixie
Building a Modern SalesTech Stack from Scratch in 2022
Did you know the average sales rep spends 65 percent of their time on tasks other than selling? The good news is there are dozens of tools that speed up the sales cycle without turning your reps into “machines”. This is generally referred to as a “sales-tech stack”. We will cover what a typical stack looks like and what is working in 2022.
14.45 - 15.15
Joe Fletcher - Clarity Stack
Plan You Sales Year: Manage the Quiet & Busy Periods
When you work in sales you experience all of the highs and all of the lows in almost equal measure. The obvious highs of a full pipeline and plenty of leads that convert into customers are great, but there are lulls during the year which means that the leads can sometimes dry up.
15.30 - 16.00
Steve Wiideman - Wiideman Consulting Group
Amplify Your B2B Web Presence with Higher Rankings & Conversions
Join Author and Adjunct Professor Steve Wiideman in an actionable session on building an SEO strategic plan, along with case studies that tripled visit-to-lead rates and boosted keyword rankings in popular search engines such as Google and Bing for B2B businesses.
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