Theater Hall 2
Sponsored by Optmyzr
- Wednesday
- Thursday
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11.00 - 11.30
Find out more11.00 - 11.30
Frederick Vallaeys - Optmyzr
How to win PPC when everything is becoming automated
Google has made running search ads more automated than ever. But how do you beat your competitors when they all have access to the same automations? Come learn how to unlevel the playing field of PPC and put your ads back on top. You’ll learn about simple techniques and tools that restore your control over automated bidding, responsive search ads, and more.
11.45 - 12.15
Find out more11.45 - 12.15
Hillary Black - Mav
Scaling Sales with Conversational AI
Conversational AI is a hot topic, but what exactly is it, and how can it help you get more from your pipeline? Whether you''re a team leader tasked with maximizing conversions or a sales rep looking to utilize automation to crush quota, this session will fill you in on the key benefits, successful use cases, and practical ways to use this technology to convert leads 4x cheaper while freeing up hours of your day.
12.30 - 13.00
Find out more12.30 - 13.00
Allen Ashouri - EMRG
Increase Profitability Using The Best Digital Marketing Practices
The digital field is constantly evolving, and Allen Ashouri’s practices in digital marketing allow you to stay at the forefront of it. Allen will cover topics on Website Design, Branding, Social Media, Online Reputation Management, Email Marketing, SEO, Google Ads/PPC, and more. Allen also will challenge listeners to find their unique “why” and how to incorporate these central tenets into creating an authentic persona and further success down the road
13.15 - 13.45
Find out more13.15 - 13.45
Heather Comerford - 1338Tryon
GET IN TOUCH! USING SWAG TO MARKET YOUR BRAND
With 83% of consumers saying they are more likely to do business with a company after receiving branded swag from them AND 90% of recipients recalling the company’s brand name, the stakes are high on selecting the right promotion product to promote your brand, so why leave it up to chance? Learning the basics will help you make great decisions that put your brand where your consumers live and breathe.
14.00 - 14.30
Find out more14.00 - 14.30
Ed Delia - Delia Associates
Your Capabilities Deck is All Wrong! Here’s Why.
The capabilities presentation: a powerful, yet often underappreciated weapon in the b2b executive’s arsenal. All too often, b2b executives take an upside-down approach, resulting in a missed opportunity, or avoidable delays in the selling process. In this short, impactful presentation, we’ll show you a “right-side-up” model for getting the capes presentation right, how to use this important tool to overcome competitors, accelerate the selling process, and ultimately win the business.
14.45 - 15.15
Find out more14.45 - 15.15
Frederick Vallaeys - Optmyzr
How to win PPC when everything is becoming automated
Google has made running search ads more automated than ever. But how do you beat your competitors when they all have access to the same automations? Come learn how to unlevel the playing field of PPC and put your ads back on top. You’ll learn about simple techniques and tools that restore your control over automated bidding, responsive search ads, and more.
15.30 - 16.00
Find out more15.30 - 16.00
David Cockburn - Digital Current
How to survive and thrive in today’s digital market
•Lessons learned from B2B veterans •During this session, David & DC team will be breaking down channel strategies from elite B2B companies and explaining the pros and cons for how you can implement these strategies in today’s digital market.
16.15 - 16.45
Find out more16.15 - 16.45
Luke Hale and Cesar Cabrera - Shootsta
Step by step: Elevate sales videos to elevate sales numbers
Video is a critical part of any sales strategy in 2022 and has been proven to drive meetings, accelerate pipeline, and increase sales. The question is always "How do I get my teams to create content that helps them book more meetings, accelerate their sales cycle, and ensure they stay on brand?" Join Luke Hale, Global Head of Production, and Cesar Cabrera, Director of Sales, from Shootsta, as they walk you through both the why and the how of improving your team''s sales videos. This session will be interactive, educational, and may even have you creating a video with our experts on hand to help out.
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11.00 - 11.30
Find out more11.00 - 11.30
Alex Leybovich - Auden Digital
7 High-ROI marketing automations you’re probably missing
79% of CMOs at top-performing companies indicate that increasing revenue is their most compelling reason for implementing marketing automation, while 76% indicate increased quality of leads but despite this 64% of B2B companies are not using or underutilizing marketing automation leading to billions of dollars in sales being left on the table each year. You''ll learn seven automation techniques used by Fortune 500 companies that you can implement today.
11.45 - 12.15
Find out more11.45 - 12.15
C. Lee Smith - SalesFuel
5 Steps to Improve Your Credibility as a Trusted Resource
In sales, we a lot of talk about qualifying the buyer. But this is exactly BACKWARDS. Instead, you should be thinking about how the buyer qualifies (and disqualifies) the seller. What determines who they call or email back? And who they share sensitive business information with? This is the importance of Sales Credibility – the quality all salespeople must have with each prospect before you can ever hope to “earn trust” or become a “trusted advisor.” Join SalesFuel CEO C. Lee Smith for an overview of the Hierarchy of Sales Credibility from his bestselling book "SalesCred: How Buyers Qualify Sellers."
12.30 - 13.00
Find out more12.30 - 13.00
Monica Aguilar-Zavoznik - VIPicnic-nic LLC by Hexperience
Develop impactful Strategies to efficiently build Brand credibility and loyalty
13.15 - 13.45
Find out more13.15 - 13.45
Chloe Ayres - Sock Club
Make the Most of Your Marketing Budget with Branded Swag
In a world where t-shirt canons are a thing of the past, how does branded swag fit into your marketing plan? This seminar covers best practices for boosting your ROI on marketing dollars spent on custom items, and new ideas for reaching your prospects with swag in a remote world.
14.00 - 14.30
Find out more14.00 - 14.30
Mike Maynard - Napier Partnership Limited
The Biggest International Marketing Mistakes. Avoid them!
International marketing requires a lot more than simply reaching an audience in another country. Culture, language, and convention are potential minefields, leading to many international campaigns failing or even damaging the organization. Don’t be the person who makes an embarrassing mistake: learn about the most common mistakes (with some amusing examples) and strategies to ensure you avoid them when expanding your campaigns into new territories.
14.45 - 15.15
Find out more14.45 - 15.15
West Hubbard - Adwerx
Stealing the Attention of Your Most Valuable Prospects
Digital advertising is one of the most common ways to reach individual consumers with information that is hyper-relevant to them. However, most companies only advertise their brand, not the sales representatives who are responsible for building relationships with potential customers. Discover what Adwerx has learned through building relationships with some of the country’s largest brands. Learn how to design effective ad creative that humanizes your brand and your salespeople.
15.30 - 16.00
Find out more15.30 - 16.00
Eugene Tolkachev - ConvertMore
Convert More Leads Online
A seminar on optimizing your website to convert the most leads it possibly can.
More speakers to be announced..
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- Wednesday
- Thursday