- Wednesday
- Thursday
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11.00 - 11.30
Safwan Chowdhury - Online Marketing Gurus
The SEO & Content Game-Changers to Grow Your Rankings
Wondering how to set up your business for success in the coming year? It all starts with leveraging the overlooked, seriously-profitable strategies in SEO. Based on insights from 1000+ winning campaigns, this session will cover the implementation of impactful SEO tactics that help further brand awareness, consumer engagement and outshine the competition. Learn how to adapt your search strategy for industry changes, pinpoint the most profitable SEO strategies and find the ‘quick wins’ to proven SEO tactics.
11.45 - 12.15
Robert De Marco - Xactly
Plan continuously. Predict which deals will close. Nail your forecast. Repeat.
Buying and selling behavior has changed. Think educated buyers, all-digital, all the time, and subscription-based selling models. This is where dreams of hitting your target go to die. But that doesn’t have to be the case! Forward-thinking organizations are taking these trends as a cue to align go-to-market (GTM) teams — processes, technology, and data — to increase visibility across the entire revenue engine to accelerate growth. Join us to hear about practical, innovative strategies and tools focused on using technology, data, and AI/ML to your advantage to: Conduct continuous planning across GTM teams to decide quotas, define territories, and hire to capacity. Hit your targets with incentives that actually change behavior to unleash your sellers’ full potential. Predict which deals will close, which reps will leave, the cost of expenses, and where a little coaching will go a long way.
12.30 - 13.00
Hayley McNitt - FormAssembly
The Art of the Pivot: How My Event-Focused Team Rebuilt our Marketing Strategy to Fuel 62% Growth in a Pandemic
We all know the only constant in the B2B marketing world is change. When the world of in-person events crashed down and the business world was in disarray due to COVID, my team looked to a variety of other unconventional resources to help increase our organization’s pipeline and overall grow our revenue 62% in the midst of the pandemic. In this session, we’ll dive into the art of the pivot and how to use unexpected challenges to your advantage.
13.15 - 13.45
Jaycen Thorgeirson - UviaUS
Unleashing Experiential Storytelling - A Guide to Driving Measurable ROI
To prevent missed opportunities, we'll explore the fundamental principles of storytelling and ideas to get your imagination running wild. What is the most critical part of a story? Most would agree it's the ending. With many organizations cutting budgets, it is more important than ever to be as effective as possible in any marketing initiatives. We will guide you to the path that ensures your efforts produce an ROI.
14.00 - 14.30
Miranda Imperi - Marketing Juice
Marketing is About People: Preserving the Human Element in Marketing
Marketing Juice owner, Miranda Imperi, will discuss how to improve your digital marketing strategy by making your content feel more personalized and appealing to your audience.
14.45 - 15.15
Lauren Schuler - Verticurl
Improving Digital Personalization: 4 Steps to Evaluate Your Technology Readiness
As digital marketing becomes more important than ever, it’s equally as important for companies to evaluate their tech stack’s readiness to enable personalization in digital conversations. In this session, you will learn how to assess your current state tech stack readiness, define future goals, prioritize initiatives so you’re not “boiling the ocean”, and measuring your progress over time.
15.30 - 16.00
Ricky Spiese - Terminus
Crawl, Walk, Run Your Way to ABM Success
ABM is more than just another marketing channel, it''s a new go-to-market approach that comes with new processes, new metrics, and new challenges. We''ll help you get started with a view into the full customer lifecycle, an overview of multi-channel marketing, and tips on how to run your first ABM programs.
16.15 - 16.45
Marj Desius - Blooming Bizandmind LLC
7 Ways To Close More Sales Confidence With Any Product
During this session, we will learn fun and simple ways to position our product for more sales, and some confident hacks to deal with refections more deals and sale and sale more products
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10.15 - 10.45
William Liani - Depositphotos Inc.
8 Trends Shaping Creative Communication in 2022
The theme covers the main trends that will shape creative communication in the near future. Attendees will gain insightful knowledge about visuals and music that will be in demand, as well as ideas, aesthetics, and movements that will prevail in the creative industry in 2022. Topics covered include trends in photography, website design, graphic design, advertising, and more. A way to find inspiration for future projects.
11.00 - 11.30
Keith Goodman - Modern Postcard
Direct Mail – It’s Back and Better than Ever
That’s right. Direct Mail! The old standby has become the newest way to lower your acquisition costs and retain existing customers. Find out how some of the country’s most successful companies are using direct mail and seamlessly integrating it with digital to maximize the effectiveness of their marketing spend. You’ll learn creative techniques to lift response, how to hyper-target prospects, and track performance and revenue attribution from this powerful channel.
11.45 - 12.15
Keegan Brown - Megethos
The Definitive Strategy to Show ROI From Your Marketing Campaigns
“How do we know our marketing is generating a positive ROI?” is one of the most common questions marketers get from their CFOs, CEOs, and board. To muddy the waters more, some marketers are struggling with attribution. To add on that, sales teams are constantly disengaged from marketing efforts, getting frustrated with poor quality leads and low close rates. Join Keegan Brown, CEO of Megethos, for the definitive strategy using manual and automated tools to show ROI, understand attribution, provide better lead quality for your sales team, and have answers to those hard questions from your CFO.
12.30 - 13.00
Omer Samiri - iVision Mobile, Inc.
You offer business texting? Great! Here’s why that’s not enough…
As a B2B marketing provider, how do you stand out and offer clients a unique solution that drives results? Adding SMS Marketing to your mix helps create a growing recurring revenue stream. However, iVision Mobile’s CEO Omer Samiri will show you why SMS providers fall short in driving results because they lack critical technology such as Digital Kiosks and mobile coupons.
13.15 - 13.45
Larry Tong - Intuitive Data Analytics
Beyond Business Intelligence
Intuitive Data Analytics empowers Strategic Thinkers to ask questions, touch and interact with visualized information, conduct What-If analysis, build Business models without programming or pre-built templates. There are no commands to learn and no menus to memorize. Think “it”, ask “it”, gesture “it”, and let IDA do the rest. IDA was designed to be an interactive virtual assistant.
14.00 - 14.30
Lynn Daley - Thryv
Learn How you Can grow with Thryv’s Partner Program
Grow your business. Keep clients happier, longer. Our Seminar will focus on how you can expand your offering, generate recurring revenue and skyrocket your own client loyalty with Thryv’s Partner Program. Our platform is built specifically for Small Businesses so you will learn how you can help your small business clients provide a modern end-to-end client experience.
14.45 - 15.15
Tomer Magal - WiseStamp
Turning your email signature into a powerful marketing and sales tool
How can you improve your emails engagement stats? What makes a good email signature attract more responses? Can your email signature make your emails stand out? In this session, Tomer Magal, WiseStamp Head of Sales, will guide you through the secrets of a powerful email signature. With live examples, tips, and tricks, Tomer will show you how to make sure you’ll get the most out of your emails for your company’s brand, marketing, and sales efforts.
15.30 - 16.00
Alex Levin - Regal Voice
New B2C Growth Channels
Companies spend $450B on online ads, yet 95% is wasted on poor conversion. While brands are focused on on-site conversion and email marketing, there are new channels that have become more programmatic recently: SMS (Attentive), direct mail (Lob), and phone sales (Regal Voice). They are innovating on channels long overlooked by applying performance marketing tech: schema-less DB, real-time, personalization, attribution, etc. The old is new again, and performing 3x-10x better than email.
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