- Wednesday
- Thursday
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11.00 - 11.30
Kristina Centnere - SocialCow
Neuromarketing: How to Sell the Brain
Neuromarketing helps eliminate expensive guesswork and maximize advertising spend by going straight to the source – the brain. By uncovering how customers think and what drives them to buy, brands can build campaigns based on facts, not assumptions. Explore how brands are using neuroscience to understand their customers, maximize marketing results, and even change their trajectory.
11.45 - 12.15
Norm Vogele - Page One Power
Modern Romance: Building Links and Authentic Connections in 2022
Building links for SEO, like finding true love, isn''t easy in the modern online environment. We can help you bring your best self out to create a positive impression with strangers, earn trust from valuable sources, and build connections that really matter. From setting the right expectations to showcasing your value organically, learn what it takes to earn links and improve your visibility to the right prospects.
12.30 - 13.00
Omar Karim - MAB
Dirty Little Secrets Other Agency Owners Don’t Want Me Sharing
Get the most out of your agency. Build and leverage your relationship with your agency team and make sure the "good" agency you hired becomes the "great" agency fighting in your corner. Get more than you bargained for and influence the result of their performance. Your agency has a wealth of knowledge to share. Learn to tap into that expert resource for your own benefit.
13.15 - 13.45
Ramin Heydari - XYZies
5G, IOT and AI. New Technologies, New Opportunities
How 5G, IoT, and AI will affect our daily lives and how people will interact with each other on a daily basis.
14.00 - 14.30
Kyle Nelson & Eli Libby - Results Imagery
The Power of Media - Maximize eCommerce Conversions
14.45 - 15.15
Spencer Kelleher - TerriTool, LLC
TerriTool: Mobilizing Data for Outside Sales Reps
Most sales reps agree that there’s nothing worse than making in-person cold calls. Most end in failure since receptionists (or gatekeepers) are told to ward off these unwanted solicitors. The irony of this is most sales vets agree that in-person selling is the most effective means of pushing a product or service. So how does one conjure the effectiveness of in-person selling while minimizing rejection?
15.30 - 16.00
Trevor van Woerden - INFUSEmedia
Lead Generation to Growth Marketing: Strategy & Roadmap That Works
The journey from lead to demand generation and ultimately growth marketing is not for the faint at heart. These are revenue-generating strategies that require focus from marketers to yield the best results. These roadmaps mandate complex, targeted, omnichannel campaigns to find the perfect approach that generates engagement and delivers value. In this session, we explore real-life strategies for a hands-on view of best-in-class tactics you can implement to drive revenue.
16.15 - 16.45
Dallin Knudson - Kennected
Master Linkedin & Master your Lead Gen
You will learn how using Linkedin is going to help elevate your game for building relationships with the right people. Also, how simple changes to your Linkedin can get you more deals. Finally, you will learn how to automate your outreach to your ideal clients using the Kennected tool. Saving time and Simplifying opportunities.
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11.00 - 11.30
Dino Delic - Meltwater
How to make your customers care - 3 ways to build a data-driven marketing strategy
Your customers are expressing their beliefs, motivations, and opinions online 70 billion times a day. If you can turn that data into insight, you can unleash the potential of your campaigns and predict future behavior. With all that available data, why aren’t companies being customer-centric in their marketing? This presentation will teach you how to decode the data, optimize your strategy, and build campaigns that truly resonate with your audience.
11.45 - 12.15
Ben Theis - Skol Marketing
With Greater B2B UX Comes Greater Conversions
You have a website or are looking to build or rebuild one. Great but happens when your marketing efforts pay off and users are going to your site and not doing what you want them to do! That is UX and it is becoming one of the most widely forgotten or lower prioritized elements of building a website. B2B users engage with a site differently than a B2C user would and you should be applying UX as such. It''s not necessarily what you like on your site or how to navigate but rather how your users act and will get them to convert. We will take you through key B2B UX elements when building or redesigning a website that will help you understand what B2B users are looking for and how to get them to convert. Walk away with knowing implementable ideas and design tactics that can help any site (service based, product based, enterprise, small business, etc). With the power of UX comes great responsibility to your users to build something they like and that will ultimately work for you!
12.30 - 13.00
Stan James - Spiff
Is your Commission Plan Working?
When properly structured and implemented, a commission plan can be one of the most powerful drivers of happy, motivated teams who deliver revenue for your organization. But when your plan is overly complex, poorly communicated or just plain ineffective, sales teams suffer - and revenue plummets. It all boils down to this: compensation drives performance, and performance drives revenue. Simple in theory, but not always easy in practice. To help ensure you’re getting the most out of your comp plans, Stan James, VP of Sales at Spiff will discuss: - Common pitfalls to look out for in comp plan structure and how to avoid them - The dangers of attrition and how proper commission can ensure retention - How to optimize your comp plan to drive new ARR - What tools are available to help you streamline the commission planning process
13.15 - 13.45
Mark Irvine - SearchLab Digital
5 Tricks for Writing Google Ads that Outperform your Competition
Writing a PPC ad is easy - with 300 characters, you might only take a minute to do it before you send it across the SERP. And most advertisers unfortunately complete that process in a minute. In this seminar, you’ll learn how tricks to write ads that stick out from the other bland ads on the SERP by personalizing your ads for your audience, their devices, and differentiate yourself from your competitors.
14.00 - 14.30
Steve Herz - Moonstone Interactive
Win with Data-Driven Experience Design
Are you frustrated that your website isn’t performing as effectively as your competitors? Understanding how visitors interact with your website provides an abundance of data-driven opportunities. Experience design is the future of business success. Every decision should be rooted in outcomes. Join Steve and Optimizely, leading digital experience platform (DXP), to learn how you can harness advanced personalization and experimentation to deliver visitor value and drive more revenue.
14.45 - 15.15
Julie Anne Gniadek - Jaguar Business Solutions and Consulting, Inc.
How to Grow and Scale Your Business with Remote Teams
The COVID-19 pandemic has changed the way we live and work. Not only has this accelerated the digital transformation movement, but it has also forced startups and businesses of all sizes to work differently. This presentation will cover some key strategies on how businesses can grow and scale with remote teams, including adopting the right systems, tools—and most importantly—people and processes.
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